知名品牌涨价！绵阳很多家庭中都有这个东西，搞快看你喝过吗？
<section style="text-align: center;line-height: 1.6em;margin: 0px;" data-mpa-powered-by="yiban.io"></section><p><section powered-by="xiumi.us"><section><section powered-by="xiumi.us"><section><section powered-by="xiumi.us"><section><section powered-by="xiumi.us"><section><section powered-by="xiumi.us"><section><section powered-by="xiumi.us"><section style="margin-top: 0px;margin-bottom: 0px;"><br/></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;">近日有消息称，养乐多自1月起提高了在中国全境销售的乳酸菌饮料“养乐多”和“养乐多低糖”</span><span style="caret-color: rgb(93, 93, 93);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-size-adjust: auto;background-color: rgb(255, 255, 255);font-size: 14px;color: rgb(136, 136, 136);">（广州地区等称：益力多、益力多低糖）</span><span style="font-size: 16px;">2款商品的售价，将把原材料涨价转嫁到销售价格上。</span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;"><br/></span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;">自1964年进入中国台湾，养乐多已凭借大单品“小红瓶”活菌型乳酸菌在中国市场发展59年，2002年养乐多由广州开始进入大陆市场。</span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;"><br/></span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;"></span></section><section style="text-align: center;margin-top: 0px;margin-bottom: 0px;"><span style="color: rgb(136, 136, 136);font-size: 14px;">资料图</span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;"><br/></span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;">据悉，本次涨价在广州是自2015年1月以来首次涨价，在广州以外地区则是自2018年1月以来首次涨价。</span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;"><br/></span></section><section style="font-size: 16px;"><section style="margin-top: 0px;margin-bottom: 0px;"><section style="display: inline-block;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(0, 0, 0);padding: 10px;"><section powered-by="xiumi.us"></section></section></section></section><section style="white-space: normal;line-height: 1.6em;margin: 0px;"><span style="text-align: left;color: rgb(136, 136, 136);letter-spacing: normal;font-size: 14px;">1月24日“广州益力多”官方微信服务号订购页面截图</span></section><section style="white-space: normal;line-height: 2em;color: rgb(93, 93, 93);font-size: 16px;margin: 0px;padding: 0px;max-width: 100%;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: normal;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-style: initial;text-decoration-color: initial;overflow-wrap: break-word !important;box-sizing: border-box !important;"><strong style="color: rgb(0, 122, 170);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;"></strong><br/></section><section style="white-space: normal;line-height: 2em;color: rgb(93, 93, 93);font-size: 16px;margin: 0px;padding: 0px;max-width: 100%;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: normal;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-style: initial;text-decoration-color: initial;overflow-wrap: break-word !important;box-sizing: border-box !important;"><span style="color: rgb(0, 122, 170);"><strong>网友评论：</strong></span></section><section style="font-size: 16px;"><section style="margin-top: 10px;margin-bottom: 10px;" powered-by="xiumi.us"><section style="display: inline-block;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(0, 0, 0);padding: 10px;"><p style="text-align: center;"><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 15px;letter-spacing: 0.544px;color: rgb(34, 34, 34);caret-color: rgb(34, 34, 34);text-align: justify;"></span></p></section></section><section style="font-size: 16px;"><section style="margin-top: 10px;margin-bottom: 10px;" powered-by="xiumi.us"><section style="display: inline-block;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(0, 0, 0);padding: 10px;"><p style="text-align: center;"></p></section></section><section style="font-size: 16px;"><section style="margin-top: 10px;margin-bottom: 10px;" powered-by="xiumi.us"><section style="display: inline-block;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(0, 0, 0);padding: 10px;"><p style="text-align: center;"></p></section></section></section></section></section><section style="white-space: normal;line-height: 2em;color: rgb(93, 93, 93);font-size: 16px;margin: 0px;padding: 0px;max-width: 100%;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: normal;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;text-decoration-style: initial;text-decoration-color: initial;overflow-wrap: break-word !important;box-sizing: border-box !important;"><span style="color: rgb(0, 122, 170);"></span></section><section style="font-size: 16px;"><section style="margin-top: 10px;margin-bottom: 10px;" powered-by="xiumi.us"><section style="display: inline-block;width: 100%;border-width: 1px;border-style: solid;border-color: rgb(0, 0, 0);padding: 10px;"><section powered-by="xiumi.us"><span style="text-align: center;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 17px;"></span></section></section></section></section><section style="color: rgb(93, 93, 93);font-size: 15px;letter-spacing: 1.5px;white-space: normal;text-align: center;line-height: 1.6em;margin: 0px;"></section><section style="color: rgb(93, 93, 93);font-size: 15px;letter-spacing: 1.5px;white-space: normal;text-align: center;line-height: 1.6em;margin: 0px;"></section><section style="color: rgb(93, 93, 93);font-size: 15px;letter-spacing: 1.5px;white-space: normal;text-align: center;line-height: 1.6em;margin: 0px;"><br/></section><section data-role="title" data-tools="135编辑器" data-id="107148" style="margin-bottom: 0px;font-size: 16px;white-space: normal;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><section style="margin: 0px;outline: 0px;text-align: center;visibility: visible;line-height: 1.6em;"><section style="outline: 0px;display: inline-block;visibility: visible;"><section style="padding: 3px;outline: 0px;background-color: rgb(79, 129, 189);border-radius: 30px;visibility: visible;"><section style="padding: 4px 13px;outline: 0px;border-width: 1px;border-style: dashed;border-color: rgb(255, 255, 255);border-radius: 30px;visibility: visible;"><section hm_fix="317:305" style="outline: 0px;font-size: 14px;letter-spacing: 1.5px;color: rgb(255, 255, 255);text-shadow: rgb(79, 129, 189) 1px 1px 0px;visibility: visible;"><span style="letter-spacing: normal;font-size: 16px;"><strong style="text-indent: 0em;color: rgb(34, 34, 34);letter-spacing: 0.544px;font-size: 16px;"><span style="letter-spacing: normal;color: rgb(255, 255, 255);text-decoration-style: solid;text-decoration-color: rgb(255, 255, 255);"><strong><span style="letter-spacing: normal;color: rgb(255, 255, 255);text-decoration: none solid rgb(255, 255, 255);">成本上升带来的涨价行为</span></strong></span></strong></span></section></section></section></section></section></section><section style="color: rgb(93, 93, 93);font-size: 15px;letter-spacing: 1.5px;white-space: normal;line-height: 1.6em;margin: 0px;"><br/></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;">实际上，在2022年10月养乐多就已在日本市场进行了一轮涨价，<strong>上调了48种软饮料的价格，涨价幅度5%-10%，调价原因是由于糖和燃料等原材料成本上升、物流成本的上涨。</strong></span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;"><br/></span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;">在乳业独立分析师宋亮看来，</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>养乐多价格调整有两大因素，</strong></span><span style="font-size: 16px;">首先，近两年原材料蔗糖的价格不断上涨，古巴进口的蔗糖价格也在涨，使得养乐多成本攀升，导致终端提价。</span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;"><br/></span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;">此外，在益生菌行业里，普通益生菌菌种价格相对还好，而专有的一些益生菌有专利费在其中，成本要更高。</span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;"><br/></span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;">综合来看，养乐多此次调价是成本上升带来的涨价行为。</span></section><section style="margin-top: 0px;margin-bottom: 0px;"><br/></section><section data-role="title" data-tools="135编辑器" data-id="107148" style="margin-bottom: 0px;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);visibility: visible;"><section style="margin: 0px;outline: 0px;text-align: center;visibility: visible;line-height: 1.6em;"><section style="outline: 0px;display: inline-block;visibility: visible;"><section style="padding: 3px;outline: 0px;background-color: rgb(79, 129, 189);border-radius: 30px;visibility: visible;"><section style="padding: 4px 13px;outline: 0px;border-width: 1px;border-style: dashed;border-color: rgb(255, 255, 255);border-radius: 30px;visibility: visible;"><section hm_fix="317:305" style="outline: 0px;font-size: 14px;letter-spacing: 1.5px;color: rgb(255, 255, 255);text-shadow: rgb(79, 129, 189) 1px 1px 0px;visibility: visible;"><span style="letter-spacing: normal;font-size: 16px;"><strong style="text-indent: 0em;color: rgb(34, 34, 34);letter-spacing: 0.544px;font-size: 16px;"><span style="letter-spacing: normal;color: rgb(255, 255, 255);text-decoration-style: solid;text-decoration-color: rgb(255, 255, 255);">国内销售增长放缓<br/></span></strong><strong style="text-indent: 0em;color: rgb(34, 34, 34);letter-spacing: 0.544px;font-size: 16px;"><span style="letter-spacing: normal;color: rgb(255, 255, 255);text-decoration-style: solid;text-decoration-color: rgb(255, 255, 255);">养乐多有些“着急”了</span></strong></span></section></section></section></section></section></section></section><section powered-by="xiumi.us"><section><br/></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;">排除成本上涨因素，业界对于养乐多此番涨价有着另一种看法——养乐多有些“着急”了。</span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;"><br/></span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;">在中国，养乐多的产品集中在养乐多和养乐多低糖两款，凭大单品策略打天下。在刚进入中国市场时，国内益生菌产品并不多，养乐多在中国市场具有先发优势，</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>但随着国产益生菌产品增多，这种优势光环渐失，养乐多的增长速度出现放缓。</strong></span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;"><br/></span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;">据凯度消费者指数提供的数据显示，从2020年8月至2021年8月，养乐多在中国市场的销售额下降了16.2%；渗透率下降了3.4%，均价下降0.7%，全年购物量下降14.9%。</span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;"><br/></span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;">“近几年中国益生菌产品种类越来越多、产品品质逐渐提高，市场不断细分，这对于仅凭一款乳酸菌大单品走天下的养乐多形成了挑战。因此，近两年养乐多的业绩也呈现出下滑趋势。”宋亮说。</span></section><section style="margin-top: 0px;margin-bottom: 0px;"><br/></section><section data-role="title" data-tools="135编辑器" data-id="107148" style="margin-bottom: 0px;font-size: 16px;white-space: normal;outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);visibility: visible;"><section style="margin: 0px;outline: 0px;text-align: center;visibility: visible;line-height: 1.6em;"><section style="outline: 0px;display: inline-block;visibility: visible;"><section style="padding: 3px;outline: 0px;background-color: rgb(79, 129, 189);border-radius: 30px;visibility: visible;"><section style="padding: 4px 13px;outline: 0px;border-width: 1px;border-style: dashed;border-color: rgb(255, 255, 255);border-radius: 30px;visibility: visible;"><section hm_fix="317:305" style="outline: 0px;font-size: 14px;letter-spacing: 1.5px;color: rgb(255, 255, 255);text-shadow: rgb(79, 129, 189) 1px 1px 0px;visibility: visible;"><span style="letter-spacing: normal;font-size: 16px;"><strong style="text-indent: 0em;color: rgb(34, 34, 34);letter-spacing: 0.544px;font-size: 16px;"><span style="letter-spacing: normal;color: rgb(255, 255, 255);text-decoration-style: solid;text-decoration-color: rgb(255, 255, 255);"><strong><span style="letter-spacing: normal;color: rgb(255, 255, 255);text-decoration: none solid rgb(255, 255, 255);"><strong><span style="letter-spacing: normal;color: rgb(255, 255, 255);text-decoration: none solid rgb(255, 255, 255);">行业竞争加剧</span></strong></span></strong></span></strong></span></section></section></section></section></section></section></section><section powered-by="xiumi.us"><section style="white-space: normal;line-height: 1.6em;margin: 0px;"><br/></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;">随着消费者健康意识提升，益生菌类产品为近年来食品饮料行业风口，业内认为未来5年或迎来高速发展期。这也吸引了各类玩家涌入赛道，行业竞争加剧。</span></section><section style="margin-top: 0px;margin-bottom: 0px;"><br/></section><section style="text-align: center;line-height: 1.6em;margin: 0px;"></section><section style="text-align: center;line-height: 1.6em;margin: 0px;"></section><section style="text-align: center;line-height: 1.6em;margin: 0px;"></section><section style="margin-top: 0px;margin-bottom: 0px;"><br/></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;">数据显示，2020年市场规模接近850亿元。产品市场逐渐进入“档次高、品种多”的成熟期，含有益生菌的酸奶类产品、奶粉类产品增长迅速，益生菌补充剂的增长也有飞速的发展，品类差异化的益生菌产品得到市场更多欢迎。</span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;"><br/></span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;">中国食品产业分析师朱丹蓬认为，品牌力是养乐多的优势，但由于养乐多的销售渠道主要为商超与家庭配送，冷链配送要求高，销售拓展空间有限，</span><span style="font-size: 16px;color: rgb(0, 122, 170);"><strong>整体渠道更偏向一二线市场，三四五线市场相对比较薄弱。</strong></span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;"><br/></span></section><section style="margin-top: 0px;margin-bottom: 0px;"><span style="font-size: 16px;">在中国消费升级的趋势下，养乐多渠道的深度、市场的广度都需要随着国人的刚需度、消费力而提升。</span></section><section style="margin-top: 0px;margin-bottom: 0px;"><br/></section><section style="white-space: normal;text-align: center;line-height: 1.6em;margin: 0px;"><span style="color: rgb(171, 25, 66);"><strong><span style="letter-spacing: normal;font-size: 16px;">你爱喝养乐多吗？</span></strong></span></section><section style="white-space: normal;text-align: center;line-height: 1.6em;margin: 0px;"><span style="color: rgb(171, 25, 66);"><strong><span style="letter-spacing: normal;font-size: 16px;">评论区聊聊！</span></strong></span></section><section style="margin-bottom: 0px;white-space: normal;outline: 0px;letter-spacing: 0.544px;"><section data-role="paragraph" style="outline: 0px;"><section data-role="outer" label="edit by 135editor" style="outline: 0px;letter-spacing: 0.544px;"><section data-role="outer" label="edit by 135editor" style="outline: 0px;"><section data-role="paragraph" style="outline: 0px;"><section data-role="outer" label="edit by 135editor" style="outline: 0px;"><section style="outline: 0px;line-height: 1.6em;margin: 0px;"><br/></section><section style="outline: 0px;line-height: 1.6em;margin: 0px;"><span style="outline: 0px;color: rgb(136, 136, 136);letter-spacing: normal;font-size: 14px;">来源：广州日报、北京商报、界面新闻</span></section><section style="outline: 0px;line-height: 1.6em;margin: 0px;"><span style="outline: 0px;color: rgb(136, 136, 136);letter-spacing: normal;font-size: 14px;"><br/></span></section><section style="outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);margin-top: 0px;margin-bottom: 0px;"></section><section style="outline: 0px;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);margin-top: 0px;margin-bottom: 0px;"></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section><section style="line-height: 1.6em;margin: 0px;"><section style="display: none;margin-bottom: 24px;"><br/></section></section><section style="margin: 0px;"><section style="display: none;line-height: 1.6em;"><br/></section></section></p><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p><p><br/></p><link rel="stylesheet" href="http://bbs.xishuw.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v133_spN" id="wcn_editor_css"/> 与我关系不大，大不了以后不喝了 看配料表，除了糖还是糖。不接受反驳 还是喝白开水吧 重来没喝过[害羞] 我一直买都是十二块多呢 企业成本上升，商业有定价权转让成本，老百姓很无奈！ 还是看 爱情公寓 才知道养乐多的 以前读书的时候喜欢喝 没听到过这个东西。
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