互联网广告新规5月起施行：关闭弹出广告不得经两次以上点击，确保一键关闭。
<p style="text-align:justify;box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: Calibri; font-size: 14px; caret-color: rgb(0, 0, 0); text-indent: 2em; word-break: normal !important;"><span style="box-sizing: border-box; font-size: 18px; word-break: normal !important;"><span style="box-sizing: border-box; font-family: 宋体; word-break: normal !important;">近日，市场监管总局公布了《互联网广告管理办法》，《办法》将于</span>5<span style="box-sizing: border-box; font-family: 宋体; word-break: normal !important;">月</span>1<span style="box-sizing: border-box; font-family: 宋体; word-break: normal !important;">日起施行。《办法》规定，以弹出等形式发布互联网广告，广告主、广告发布者应当显著标明关闭标志，确保一键关闭。</span></span></p><p style="text-align:justify;box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: Calibri; font-size: 14px; caret-color: rgb(0, 0, 0); text-indent: 2em; word-break: normal !important;"><span style="box-sizing: border-box; font-size: 18px; word-break: normal !important;"> </span></p><p style="text-align:justify;box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: Calibri; font-size: 14px; caret-color: rgb(0, 0, 0); text-indent: 2em; word-break: normal !important;"><span style="box-sizing: border-box; font-size: 18px; word-break: normal !important;">同时不得有下列情形：</span></p><p style="text-align:justify;box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: Calibri; font-size: 14px; caret-color: rgb(0, 0, 0); text-indent: 2em; word-break: normal !important;"><span style="box-sizing: border-box; font-size: 18px; word-break: normal !important;"><br style="box-sizing: border-box; word-break: normal !important;"/></span></p><p style="text-align:justify;box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: Calibri; font-size: 14px; caret-color: rgb(0, 0, 0); text-indent: 2em; word-break: normal !important;"><span style="box-sizing: border-box; font-size: 18px; word-break: normal !important;">①<span style="box-sizing: border-box; font-family: 宋体; word-break: normal !important;">没有关闭标志或者计时结束才能关闭广告；</span></span></p><p style="text-align:justify;box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: Calibri; font-size: 14px; caret-color: rgb(0, 0, 0); text-indent: 2em; word-break: normal !important;"><span style="box-sizing: border-box; font-size: 18px; word-break: normal !important;">②<span style="box-sizing: border-box; font-family: 宋体; word-break: normal !important;">关闭标志虚假、不可清晰辨识或者难以定位等，为关闭广告设置障碍；</span></span></p><p style="text-align:justify;box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: Calibri; font-size: 14px; caret-color: rgb(0, 0, 0); text-indent: 2em; word-break: normal !important;"><span style="box-sizing: border-box; font-size: 18px; word-break: normal !important;">③<span style="box-sizing: border-box; font-family: 宋体; word-break: normal !important;">关闭广告须经两次以上点击；</span></span></p><p style="text-align:justify;box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: Calibri; font-size: 14px; caret-color: rgb(0, 0, 0); text-indent: 2em; word-break: normal !important;"><span style="box-sizing: border-box; font-size: 18px; word-break: normal !important;">④<span style="box-sizing: border-box; font-family: 宋体; word-break: normal !important;">在浏览同一页面、同一文档过程中，关闭后继续弹出广告，影响用户正常使用网络；</span></span></p><p style="text-align:justify;box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: Calibri; font-size: 14px; caret-color: rgb(0, 0, 0); text-indent: 2em; word-break: normal !important;"><span style="box-sizing: border-box; font-size: 18px; word-break: normal !important;">⑤<span style="box-sizing: border-box; font-family: 宋体; word-break: normal !important;">其他影响一键关闭的行为。启动互联网应用程序时展示、发布的开屏广告适用前款规定。</span></span></p><p style="text-align:justify;box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: Calibri; font-size: 14px; caret-color: rgb(0, 0, 0); text-indent: 2em; word-break: normal !important;"><span style="box-sizing: border-box; font-size: 18px; word-break: normal !important;"><br style="box-sizing: border-box; word-break: normal !important;"/></span></p><p style="text-align:justify;box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: Calibri; font-size: 14px; caret-color: rgb(0, 0, 0); text-indent: 2em; word-break: normal !important;"><span style="box-sizing: border-box; font-size: 18px; word-break: normal !important;"></span></p><hr style="box-sizing: border-box; margin: 0px; padding: 0px; font-family: 微软雅黑, Arial, Helvetica, sans-serif; white-space: normal; background-color: rgb(255, 255, 255); word-break: normal !important;"/><p style="text-align:justify;box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: Calibri; font-size: 14px; caret-color: rgb(0, 0, 0); text-indent: 2em; word-break: normal !important;"><span style="box-sizing: border-box; font-size: 18px; word-break: normal !important;"></span></p><p style="text-align:justify;box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: Calibri; font-size: 14px; caret-color: rgb(0, 0, 0); text-indent: 2em; word-break: normal !important;"><span style="box-sizing: border-box; font-size: 18px; word-break: normal !important;"> </span></p><p style="text-align:justify;box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; padding: 0px; white-space: normal; background-color: rgb(255, 255, 255); font-family: Calibri; font-size: 14px; caret-color: rgb(0, 0, 0); text-indent: 2em; word-break: normal !important;"><span style="box-sizing: border-box; font-size: 18px; word-break: normal !important;">中新财经</span></p><p><br/></p><link rel="stylesheet" href="http://bbs.xishuw.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v133_spN" id="wcn_editor_css"/> 这种情况太多了，特别是一些需要依靠广告赚钱的小游戏、看书的软件等等 有些明明点的关闭，结果直接点进广告里面，这种app真的非常恶心 这个可以的，严查，很多不知名的软件基本都有 这个规定非常好，那种看电视的app，开了会员里面还加广告的，关键还不能快进那种也查一下 严查严办才得民心 就不该有这个功能，应该可以手机或电脑一键关闭，太讨厌了
页:
[1]